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From Awareness To Loyalty The Role of Storytelling in Building a Strong Brand【電子書籍】[ Temitope Olofinyo ]>△★1887 - 隠れ家エステ

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From Awareness To Loyalty The Role of Storytelling in Building a Strong Brand【電子書籍】[ Temitope Olofinyo ]

From Awareness To Loyalty The Role of Storytelling in Building a Strong Brand【電子書籍】[ Temitope Olofinyo ]
価格:1683円
<p>In this powerful book, authored by the renowned brand strategist Olofinyo Temitope Ben (Bennie). In this book, Bennie draws from years of experience and expertise to explore the impact that compelling narratives can have on building a strong and memorable brand.</p> <p>From understanding the core values and unique characteristics of your brand to creating a seamless customer experience, this guide covers all aspects of storytelling in branding. Bennie provides real-life examples of successful brands that have harnessed the power of storytelling to engage customers, employees, and stakeholders alike.</p> <p>Through this book, you will learn how to create a compelling brand narrative that resonates with your target audience and brings your brand to life through visual and verbal elements. You'll discover how to incorporate your brand story into your marketing messages and create a consistent brand story across all marketing channels.</p> <p>Furthermore, Bennie emphasizes the importance of storytelling in building a socially responsible brand that communicates a clear purpose. Whether you're an entrepreneur, marketer, or business owner, this e-book is a must-read for anyone looking to create a strong, impactful, and memorable brand.</p> <p>Here’s a bit of what you’ll discover:</p> <p><strong>How to craft a compelling brand story that resonates with your target audience and sets you apart from the competition.</strong></p> <p><strong>Learn the science behind why stories are such an effective tool for building a strong, memorable brand that people will love.</strong></p> <p><strong>Gain practical insights into how to create a consistent brand story across all your marketing channels, from social media to email campaigns.</strong></p> <p><strong>Understand how to use storytelling to create a great customer experience that keeps people coming back for more.</strong></p> <p><strong>Explore the role of storytelling in engaging employees and building a strong company culture that reflects your values.</strong></p> <p><strong>Learn from real-life examples of brands that have successfully used storytelling to connect with their audiences, including Coca-Cola and Nike.</strong></p> <p><strong>Discover how to measure the success of your brand story and make data-driven decisions to improve it over time.</strong></p> <p><strong>Find out how to incorporate your brand story into your marketing messages to drive sales and increase customer loyalty.</strong></p> <p><strong>Learn how to build a brand with purpose and communicate your values through storytelling, creating a socially responsible business that people respect.</strong></p> <p>This is a must-read for anyone who wants to build a strong brand that stands out in a crowded marketplace and creates long-lasting connections with customers.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア
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<p>Der nach wie vor gr??te und oftmals ungehobene Schatz von Unternehmen liegt in ihren Kundendaten. Daraus lassen sich profitable und langfristige Kundenbeziehungen entwickeln, die zum wichtigsten Wettbewerbsvorteil werden. Viele Unternehmen machen beim Thema CRM (Customer Relationship Management) jedoch den Fehler, dass sie sich auf die Auswahl einer geeigneten Software fokussieren und davon ausgehen, diese verhilft ihnen automatisch zu besseren und loyaleren Kunden. Doch dies ist ein Irrglaube: Viel wichtiger als die Auswahl der Technologie ist es, kundenzentrierte Prozesse zu etablieren und die Menschen im Unternehmen dabei mitzunehmen, kundenzentriert zu denken und zu handeln. Erst dann wird der Einsatz der richtigen Software zum Erfolg. Dieses Buch gibt Ihnen einen ?berblick zum aktuellen Status des Customer Relationship Managements (CRM) und den wichtigsten Erfolgskomponenten Prozesse, Menschen und Technologie. Anhand von zahlreichen Praxisbeispielen und Interviews mit CRM-Profis erh?lt der Leser einen fundierten Einblick in die wichtigsten Disziplinen sowie praktische Tipps, um sofort in die Definition der eigenen CRM Strategie und deren Umsetzung einzusteigen.</p> <p>Die Aktualit?t von CRM, also dem gezielten Auf- und Ausbau von eigenen Kundendaten zur Optimierung der Kundenbindung, ist ungebrochen: Durch die Corona-Pandemie und dem drohenden Wegfall des Trackings von Third Party Cookies wird den Unternehmen umso mehr bewusst, wie wichtig eine loyale Bestandskundenbasis ist, um sich langfristig am Markt zu behaupten.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格7876円
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<p>'Social Entrepreneurship' is a term that has come to be applied to the activities of grass-roots activists, NGOs, policy makers, international institutions, and corporations, amongst others, which address a range of social issues in innovative and creative ways. Themed around the emerging agendas for developing new, sustainable models of social sector excellence and systemic impact, Social Entrepreneurship offers, for the first time, a wide-ranging, internationally-focused selection of cutting-edge work from leading academics, policy makers, and practitioners. Together they seek to clarify some of the ambiguity around this term, describe a range of social entrepreneurship projects, and establish a clear set of frameworks with which to understand it. Included in the volume are contributions from Muhammad Yunus, the father of microfinance, Geoff Mulgan, former head of the British prime minister's policy unit, and Bill Drayton, founder of the Ashoka network of social entrepreneurs. Jeff Skoll, founder of the Skoll Foundation, and first president of eBay, provides a preface.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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