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Anreizkompatible Methoden der Zahlungsbereitschaften【電子書籍】[ Nadine Klemm ]>★■1818 - 隠れ家エステ

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Anreizkompatible Methoden der Zahlungsbereitschaften【電子書籍】[ Nadine Klemm ]

Anreizkompatible Methoden der Zahlungsbereitschaften【電子書籍】[ Nadine Klemm ]
価格:696円
<p>Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Unternehmensf?hrung, Management, Organisation, Note: 1,0, Humboldt-Universit?t zu Berlin (Institut f?r Entrepreneurship und Innovationsmanagement), Veranstaltung: Enim3/innovationsmanagement und Marketing f?r Innovationen, Sprache: Deutsch, Abstract: Eine valide Messung von Zahlungsbereitschaften ist von essentieller Bedeutung f?r die Preispolitik.1 Markteintrittsrisiken werden dadurch reduziert. Der Preis spielt also eine Rolle, denn wenn man nicht genug f?r seine Innovation erh?lt, kann man schnell einen 'Flop' landen. Eine exakte Ermittlung des Reservationspreises2 reduziert die Gefahr von Fehlentscheidungen. Zur Messung der Zahlungsbereitschaften nutzt man unter anderem die Conjoint-Analyse3, direkte Befragung und Testm?rkte. Doch in den j?ngeren Wissenschaften besch?ftigt man sich immer mehr mit neueren, besseren Methoden, den anreizkompatiblen Mechanismen.4 2.1 Erkl?rung der Methoden 2.1.2 Becker/DeGroot/Marchak-Mechanismus5 Rationale Entscheider offenbaren bei diesem Mechanismus ihren individuellen Reservationspreis f?r Risiken oder Produkte ( vgl. Schade 2000, S.99 ). Der Proband gibt zun?chst gem?? seiner Zahlungsbereitschaft einen Preis f?r ein Produkt an. Anschlie?end wird dann ?ber eine Lotterie zuf?llig ein Preis gezogen. Liegt der Preis unterhalb der angegeben Zahlungsbereitschaft, so m?ssen die Auskunftspersonen das Produkt zu dem zuf?llig ermittelten Preis kaufen; liegt der Preis dagegen oberhalb der Zahlungsbereitschaft so besteht keine Kaufm?glichkeit. Dieses Instrument ist anreizkompatibel, da es die beste Strategie ist, seine tats?chliche Zahlungsbereitschaft aufzudecken ( vgl. Sattler/ Nitsche 2001, S.3-4 ). Da der Preis durch einen Zufallszug bestimmt wird, kann die Person durch ihr Gebot diesen nicht beeinflussen. Gibt sie einen Preis an, der ?ber dem subjektiv maximalen Wert der Lotterie liegt, so kann es sein, dass die Lotterie zu einem Preis gekauft werden muss, der zu hoch ist. [...] 1 Die Zahlungsbereitschaft erfasst, wieviel ein Nachfrager bereit ist, f?r ein Produkt zu zahlen. 2 Der Reservationspreis ist der Preis, den der K?ufer maximal bereit ist zu zahlen. Das ist also der Preis bei dem er indifferent ist. 3 Da es in dieser Arbeit vordergr?ndig um anreizkompatible Methoden geht, werde ich diese Form der Ermittlung von Zahlungsbereitschaften nicht weiter erl?utern. 4 Ein Mechanismus ist dann anreizkompatible, wenn es im eigenen Interesse des Entscheiders liegt, seinen Preis preiszugeben. 5 Diese Methode wird im folgenden vereinfacht als BDM-Mechanismus bezeichnet.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア
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