Creativity and Advertising Affect, Events and Process【電子書籍】[ Andrew McStay ]＞☆○1747 - 隠れ家エステ

＜p＞＜em＞Creativity and Advertising＜/em＞ develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising.＜/p＞ ＜p＞Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect.＜/p＞ ＜p＞Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity.＜/p＞ ＜p＞Andrew McStay lectures at Bangor University and is author of ＜em＞Digital Advertising＜/em＞, and ＜em＞The Mood of Information: A Critique of Online Behavioural Advertising＜/em＞ and ＜em＞Deconstructing Privacy＜/em＞, the latter forthcoming in 2014.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア